OUR LATEST POSTS
The Hungarian Competition Authority Is No Longer Scrolling Past: Influencers in Focus
The Hungarian Competition Authority Is Stepping Up Enforcement: Influencers in FocusThe recent case involving Coca-Cola and influencer Whisper Ton has attracted significant media attention, resulting in a HUF 5 million fine for the soft drinks manufacturer, while the influencer received a warning. This makes one thing clear: the regulation and enforcement of influencer marketing remains a long-term focus of the Hungarian Competition Authority (GVH), regardless of the size of an influencer’s followers or the business under investigation.
Can I Tell The Resale Price Of My Product?
Many manufacturers take it for granted that they can have a say in the pricing of their products, as they know their competitors and want to position their brand in the market. However, this may raise legal concerns. Moreover, as can be inferred from the guidance recently published by the Hungarian Competition Authority, the authority will continue to take a firm action against unlawful resale price fixing.








