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From time to time, there’s news of companies introducing four-day work week. Magyar Telekom has been mentioned several times as the first big fish to do so, but Libri, too, has apparently done the same, as have various local subsidiaries of foreign parent companies. The obvious question is whether this option is available to everyone and, if so, at what price.
Whichever product or service you are discussing, there are certain names, images or slogans that immediately come to mind. When setting up a business, it is crucial for any founder that the brand they represent has a distinctive, recognizable, ringing name. Building a solid business reputation is a long and bumpy road, but safeguarding legal protection for a brand name or logo to ensure exclusivity is much easier than many people think: the solution lies in trademark protection.