tag: commerce

Many manufacturers take it for granted that they can have a say in the pricing of their products, as they know their competitors and want to position their brand in the market. However, this may raise legal concerns. Moreover, as can be inferred from the guidance recently published by the Hungarian Competition Authority, the authority will continue to take a firm action against unlawful resale price fixing.

2026 is the year of consumers. At the beginning of the year, the legal category of consumers was expanded, and as a result, in certain matters SMEs also gained a stronger legal position vis-à-vis sellers. In September and December, further tightening of greenwashing regulations and easier enforceability of product liability claims are expected. However, the “headline” rule of the year is the one entering into force in two weeks: operators of web shops must ensure that consumers can withdraw from contracts online.