WALK FAST, GET FURTHER: IT'S NOT WORTH WAITING WITH TRADEMARK APPLICATIONS
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![Gábor Kerekes J.](/Aril2/uploads/module.tbox/15991430812d14e717f26fb2582bb4077e86ba5114.jpg)
Whichever product or service you are discussing, there are certain names, images or slogans that immediately come to mind. When setting up a business, it is crucial for any founder that the brand they represent has a distinctive, recognizable, ringing name. Building a solid business reputation is a long and bumpy road, but safeguarding legal protection for a brand name or logo to ensure exclusivity is much easier than many people think: the solution lies in trademark protection.